Central Data Management
Central Data Management
Central Data Management
dailypoint™ 360° – Central Data Management
dailypoint™ is the leading #abovePMS solution for the Hotel industry. The Big Data system is designed for a guest-centric Customer Relationship Management (CRM). With dailypoint™ hotels can graft raw data into an asset, meaning a deep knowledge of each single customer. Finally, hotels can leverage from #BigData like Booking.com, Amazon or Google. The patented data cleansing processes in dailypoint™ are the key to combine all important data sources like the PMS, the e-mail newsletter, the hotel website, the feedback system, the POS and table reservation tools. Moreover, even data from WIFI can be used. dailypoint™ utilizes AI (artificial intelligence) and most modern machine learning algorithms to learn constantly more and more about the guests with each booking, with each click or with each given answer in your questionnaires. The solution consists of multiple modules / applications (apps) to provide a one-stop experience. Instead of running multiple un-connected systems, dailypoint™ users have everything in one place.
What can you expect? With dailypoint™ you get control of your data, learn who your customers are, individualize your marketing and guest services, run targeted sales actions, get meaningful insights for decision making and you have a Central Data Management (CDM) to become GDPR compliant. Summarized, dailypoint™ is the new center piece for all hoteliers who want to benefit from digitalization. With annual costs of the renovation of a bath room, hotels can become data driven!
Create your personalized dashboard with just a few clicks and get an overview of your data!
A great tool for your cross- and upselling and to enhance your direct booking strategy.
The Dashboard provides an overview of your guest data, which allows you to react quickly and appropriately to any changes. Who is currently staying at your property? Which events are coming up and which campaigns are being sent out? You can create your personalized dashboard with just a few clicks. The available reports help you to accurately read and interpret the accessible data. You can use 360° by dailypoint™ on your smartphone and your tablet!
The data quality is predominantly responsible for your success. Up to 80% of the current data is not correct. This does not only lead to errors in the communication but also to incorrect results in your reports and analysis. With the integrated data cleansing in, we have probably developed the most accurate cleansing process for the past 10 years currently available in the hospitality sector. Everything is fully automated: complex algorithms, external and internal realignments all the way to phonetic matching. 360° by dailypoint™ is the first software solution that provides you a complete and clean data fundament. The dailypoint DATA LAUNDRY system is protected by the following patent: pending; European Patent EP15175597.2
It’s always been a hoteliers’ dream to know about their guests’ habits, wishes and aversions – it just makes it easier to keep them smiling. The GIS provides an overview of and insight into all available guest data. You can view their buying behavior, their wishes and special requirements, but also hidden interests and preferences of each guest. The individual guest profiles are constantly updated and enriched using the most current AI and machine learning processes!. Each booking, click and feedback – everything is recorded and can then be used. You will be amazed how much valuable information you have, of which you were not aware of! Through the linkage to your local system you provide your staff with the relevant information and hugely improve and personalize the service on site.
learning WHO your Customers are! With the profile engine within dailypoint™ you get a full picture of each customer using the thousands of micro-moments which happens every day coming from the different touchpoints. AI (Artificial Intelligence) and machine learning processes transforms the massive amount from the PMS, POS, website, WLAN, social media etc. into knowledge you can finally use for meaningful sales and marketing actions. What does the guest really want, what are his main interests, what is he looking for, what does he like and what not. The data can tell you and with the profile engine in dailypoint™ it is only a fingertip away.
With 360° by dailypoint™ everything is measurable – not just age groups, your most valuable guests or the click behavior of your newsletter subscribers but also your ROI (return on investment). The campaign management allows you to send the right people the right information at the right time. A high degree of personalization and automation makes it possible. The whole communication is based on the gathered guest knowledge. The more you communicate with your guests, the more the system learns. Of course 360° by dailypoint™ covers all major communication channels. The distribution of your emails is via certified servers (whitelisting).
Integrated Voucher System
No matter if you want to make prospective customers book or get additional bookings from your existing guests, 360° by dailypoint™ offers an integrated voucher system – a great tool for your cross and upselling and to enhance your direct booking strategy. Fully integrated into your automated marketing campaigns, it integrates the booking incentives whenever you feel like it makes sense. You always have full control – be sure it cannot be misused! With the use of our integrated voucher system, one of our customers generated an additional turnover of € 250,000 within 12 months.
The dailypoint™ Questionnaire System provides one central advantage. Each answer is connected to the respective profile of the guest. Only this way, you can make use of the full potential of a professional quality management system. You receive one tool for a comprehensive complaint management and analysis of your guest needs. Due to a special questioning theory, you will receive clear instructions, where you, for example should invest and where not to invest. Through the integration of the major review sites directly in the questionnaire, you can additionally easily collect a lot more reviews. This usually results in significant a higher ranking on the review portals. The result: Many new guests!
Special reports help you to read and interpret your data properly. Whether it is an analysis of the questionnaire results, the results of your marketing campaigns or the quality of your data – there are predefined analysis. However, whenever you need a different analysis, you can easily and quickly define your own data selections or have them be created by our professional service team.
You want an integrated loyalty program just like the ones of the major airlines and hotel groups? No problem with 360° by dailypoint™. No matter if with or without a bonus card, we will implement a tailor-made program just for you. Participants will receive access to an exclusive web portal where the bonus points can be redeemed, guests can edit their profile or additional services can be advertised. You can thereby increase your guest loyalty and improve your direct booking rate. You generate more commission-free bookings via your direct sales channels.
You want benefit from the huge potential of social media? 360° by dailypoint™ offers you two options: a) You make your guests register on the hotel website with their Facebook profile! Thus, there is a connection between the central guest profile in 360° by dailypoint™ and Facebook. b) Use HolidayCheck, TripAdvisor or even Google Places for targeted customer acquisitions. Activate these channels within the dailypoint™ questionnaire system and improve your rankings, your credibility and your conversion rate.
With WebsiteConnect you can find out via the link tracking which guests enter your homepage and what areas they are interested in. This gives you the chance to focus more on one or another of these areas. An overlay allows you to welcome these guests on the hotel homepage and to make more individual offers. Using the overlay related to a guest club you have the advantage to avoid the OTAs’ “Best Rate Guarantee” and being downgraded in their ranking. Activate these channels within the dailypoint™ questionnaire system and improve your rankings, your credibility and your conversion rate.
This additional module serves marketing- and analytics specialists to create queries and reports. For the experienced user it is easy to handle and offers a variety of opportunities to analyze their data accordingly and graphically illustrate the output. Guest selections can be directly transferred into campaign management, which simplifies the customized approach of the different guest groups.
You want to integrate your 360° by dailypoint™ data into other software systems or on your website? With the dailypoint™ Webservice, we offer a SOAP interface, which allows a simple and inexpensive connection. 360° by dailypoint™ is an open system that makes it easy for its customers to integrate it. Revenues through expensive interface licenses are not part of our concept.
Your hotel or the destination of the hotel has various offers for special occasions or events? Why not entertain your guests by providing them with an event calendar of your hotel and / or the destination prior to their arrival that is dependent on their arrival dates. This simple but very effective tool is particularly useful for business travelers. You can integrate your events via Google onto your website or even on the information screens at the hotel. Share what is offered to them
The new privacy dashboard will be integrated as a standard module in all dailypoint™ products (kissCRM by dailypoint™, dailypoint™ 360° CDM/CRM, dailypoint™ BOOKING MANAGER and dailypoint™ SMART WLAN). For us “Privacy by Design“ means that we take data privacy seriously and support our hotels to do the same.
What customers say about us!
„With dailypoint™ we have all important guest behavior data in one central database. These were essential for our strategic realignment. Now we can – online as well as offline – deliver the right content and the right offer for each customer at the right time.“Liza Kapageridou
„Via the targeted selection of recipients of our on- and offline marketing actions we can drastically reduce the cost for the individual campaigns but still increase the revenue for each campaign. TS&C conducts the queries and gives valuable advice to address the right customer with the right campaign at the right time. On our way to becoming the first awarded alpine lifestyle hotel, TS&C gave us very great support.“Claudia Sartori
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If we didn’t answer all of your questions, feel free to drop us a line anytime.